Raluca Elena RogozFusing Creativity: The Transformative Power of Brand CollaborationsIn today’s vibrant and multifaceted brand landscape, a dynamic force is transforming business as we know it: the superpower of brand…3 min read·Jun 6, 2023----
Raluca Elena RogozSupercharge Your Brand. Tap Into the Magic of ArchetypesWhen it comes to creating a brand that truly resonates with its customers, archetypes are like magic wands!5 min read·Jan 31, 2023----
Raluca Elena RogozThe (Heartwarming) Christmas Ads of 2022My very personal shortlist3 min read·Dec 12, 2022----
Raluca Elena RogozThe Recipe for a Powerful Dream Client Profile- or why it is important to know for whom you bake -3 min read·Dec 7, 2022--1--1
Raluca Elena RogozThe Role of a BrandA brand’s higher purpose is not about economic exchanges. It reflects something more aspirational.3 min read·Jul 30, 2022--1--1
Raluca Elena RogozThe role(s) of a Brand StrategistThroughout the year I’ve been asked what it is that I actually do, as a brand strategist. And this made me realize that there is a lot of…4 min read·Jun 15, 2022--4--4
Raluca Elena RogozBuilding A Purpose — Driven Business Starts WithinA purpose — driven business. Sounds inspiring and desirable, but what does it really mean?4 min read·May 23, 2022----
Raluca Elena RogozHow to Transform Your Passion into a Profitable BusinessPeople can copy what you do. But not who you are.4 min read·May 2, 2022----