Raluca Elena Rogoz – Medium

Raluca Elena Rogoz

Raluca Elena Rogoz

Fusing Creativity: The Transformative Power of Brand Collaborations

In today’s vibrant and multifaceted brand landscape, a dynamic force is transforming business as we know it: the superpower of brand…

3 min readJun 6, 2023

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Raluca Elena Rogoz

Supercharge Your Brand. Tap Into the Magic of Archetypes

When it comes to creating a brand that truly resonates with its customers, archetypes are like magic wands!

5 min readJan 31, 2023

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Raluca Elena Rogoz

The (Heartwarming) Christmas Ads of 2022

My very personal shortlist

3 min readDec 12, 2022

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https://unsplash.com/photos/TzCGExwks7o?utm_source=unsplash&utm_medium=referral&utm_content=creditShareLink

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Raluca Elena Rogoz

The Recipe for a Powerful Dream Client Profile

- or why it is important to know for whom you bake -

3 min readDec 7, 2022

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Bringing clarity around who your Dream Clients are functions like a navigation map throughout all your business touchpoints.

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Raluca Elena Rogoz

The Role of a Brand

A brand’s higher purpose is not about economic exchanges. It reflects something more aspirational.

3 min readJul 30, 2022

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Brands matter not only to gain more customers and increase market share with their appealing messages, but — so much more important — to signal society’s urgent problems.

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Raluca Elena Rogoz

The role(s) of a Brand Strategist

Throughout the year I’ve been asked what it is that I actually do, as a brand strategist. And this made me realize that there is a lot of…

4 min readJun 15, 2022

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Raluca Elena Rogoz

Building A Purpose — Driven Business Starts Within

A purpose — driven business. Sounds inspiring and desirable, but what does it really mean?

4 min readMay 23, 2022

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We live in times where businesses should not be about achieving financial targets, but creating a nurturing environment for the employees, serving a greater cause, leaving a legacy, contributing to a better life.

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Raluca Elena Rogoz

How to Transform Your Passion into a Profitable Business

People can copy what you do. But not who you are.

4 min readMay 2, 2022

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You are giving the world a huge gift — your value and your creativity. Do not rob the rest of the world of your creative work.

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Raluca Elena Rogoz

Brand Narratives

The Importance of Emotional Connection

4 min readApr 21, 2022

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Raluca Elena Rogoz

Raluca Elena Rogoz

I write about branding, purpose, passion driven businesses, authenticity, sharing your true gifts with others. Brand Architect, Creative Advisor, Events Curator

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