Raluca Elena RogozFusing Creativity: The Transformative Power of Brand CollaborationsIn today’s vibrant and multifaceted brand landscape, a dynamic force is transforming business as we know it: the superpower of brand…Jun 6, 2023Jun 6, 2023
Raluca Elena RogozSupercharge Your Brand. Tap Into the Magic of ArchetypesWhen it comes to creating a brand that truly resonates with its customers, archetypes are like magic wands!Jan 31, 2023Jan 31, 2023
Raluca Elena RogozThe (Heartwarming) Christmas Ads of 2022My very personal shortlistDec 12, 2022Dec 12, 2022
Raluca Elena RogozThe Recipe for a Powerful Dream Client Profile- or why it is important to know for whom you bake -Dec 7, 20221Dec 7, 20221
Raluca Elena RogozThe Role of a BrandA brand’s higher purpose is not about economic exchanges. It reflects something more aspirational.Jul 30, 20221Jul 30, 20221
Raluca Elena RogozThe role(s) of a Brand StrategistThroughout the year I’ve been asked what it is that I actually do, as a brand strategist. And this made me realize that there is a lot of…Jun 15, 20224Jun 15, 20224
Raluca Elena RogozBuilding A Purpose — Driven Business Starts WithinA purpose — driven business. Sounds inspiring and desirable, but what does it really mean?May 23, 2022May 23, 2022
Raluca Elena RogozHow to Transform Your Passion into a Profitable BusinessPeople can copy what you do. But not who you are.May 2, 2022May 2, 2022