Raluca Elena Rogoz – Medium

Raluca Elena Rogoz

Raluca Elena Rogoz

Fusing Creativity: The Transformative Power of Brand Collaborations

In today’s vibrant and multifaceted brand landscape, a dynamic force is transforming business as we know it: the superpower of brand…

Jun 6, 2023

Jun 6, 2023

Raluca Elena Rogoz

Supercharge Your Brand. Tap Into the Magic of Archetypes

When it comes to creating a brand that truly resonates with its customers, archetypes are like magic wands!

Jan 31, 2023

Jan 31, 2023

Raluca Elena Rogoz

The (Heartwarming) Christmas Ads of 2022

My very personal shortlist

Dec 12, 2022

https://unsplash.com/photos/TzCGExwks7o?utm_source=unsplash&utm_medium=referral&utm_content=creditShareLink

Dec 12, 2022

Raluca Elena Rogoz

The Recipe for a Powerful Dream Client Profile

- or why it is important to know for whom you bake -

Dec 7, 2022

Bringing clarity around who your Dream Clients are functions like a navigation map throughout all your business touchpoints.

Dec 7, 2022

Raluca Elena Rogoz

The Role of a Brand

A brand’s higher purpose is not about economic exchanges. It reflects something more aspirational.

Jul 30, 2022

Brands matter not only to gain more customers and increase market share with their appealing messages, but — so much more important — to signal society’s urgent problems.

Jul 30, 2022

Raluca Elena Rogoz

The role(s) of a Brand Strategist

Throughout the year I’ve been asked what it is that I actually do, as a brand strategist. And this made me realize that there is a lot of…

Jun 15, 2022

Jun 15, 2022

Raluca Elena Rogoz

Building A Purpose — Driven Business Starts Within

A purpose — driven business. Sounds inspiring and desirable, but what does it really mean?

May 23, 2022

We live in times where businesses should not be about achieving financial targets, but creating a nurturing environment for the employees, serving a greater cause, leaving a legacy, contributing to a better life.

May 23, 2022

Raluca Elena Rogoz

How to Transform Your Passion into a Profitable Business

People can copy what you do. But not who you are.

May 2, 2022

You are giving the world a huge gift — your value and your creativity. Do not rob the rest of the world of your creative work.

May 2, 2022

Raluca Elena Rogoz

Brand Narratives

The Importance of Emotional Connection

Apr 21, 2022

Apr 21, 2022

Raluca Elena Rogoz

Raluca Elena Rogoz

I write about branding, purpose, passion driven businesses, authenticity, sharing your true gifts with others. Brand Architect, Creative Advisor, Events Curator

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